This explainer video was used for a project kickoff for building a small company’s mission, vision, and values. Milestones were included and associates could reference the video throughout the process of providing individual contributions to the collective mission, vision, and values statements adopted by the company. The group consisted of highly-skilled and creative technical individuals who take great pride in their special contributions to the company’s success. The overall presentation was designed to inspire and motivate each associate to consider their unique niche in the organization and how important each of them are to the collective success of the organization.